Anandadhara Scheme 2025: West Bengal government has announced the continuation of the Anandadhara Scheme for 2025, a significant initiative aimed at empowering women through self-help groups. This scheme provides women with opportunities to become financially independent by supporting their entrepreneurial ventures and helping them establish sustainable livelihoods.
The scheme has shown remarkable success in recent years, with self-help group members generating substantial income through various exhibitions and fairs. In 2024, members of Anandadhara self-help groups successfully sold products worth Rs. 12.21 crores through 21 different fairs, demonstrating the scheme’s effectiveness in promoting women’s economic independence.
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Anandadhara Scheme 2025 – Overview

Scheme Name | Anandadhara Scheme |
Implementing Body | West Bengal Government |
Target Beneficiaries | Women in West Bengal |
Purpose | Women’s Economic Empowerment |
Focus Areas | Home-based Products, Handicrafts, Food Items, Tailoring |
Exhibition Dates | January 10, 2025 (Deshbandhu Park) January 24, 2025 (Park Circus Maidan) |
Upcoming Exhibitions Under Anandadhara Scheme
The West Bengal government has announced two major exhibitions for 2025 –
Venue | Date |
---|---|
Deshbandhu Park | 10th January 2025 |
Park Circus Maidan | 24th January 2025 |
Activities Supported Under the Scheme
Anandadhara Scheme supports various income-generating activities for women, including –
- Homemade food production and sales
- Tailoring and garment making
- Handicraft production
- Various other local products and services
Women participating in these activities receive support in terms of training, marketing opportunities, and access to markets beyond their local areas.
How to Join Anandadhara Scheme?
Step 1: Contact your local block development office
Step 2: Join or form a self-help group in your area
Step 3: Register your group under the Anandadhara Scheme
Step 4: Participate in skill development training
Step 5: Start your entrepreneurial activity
Step 6: Participate in exhibitions and fairs
Also Read: Punjab Ashirwad Scheme 2024 Eligibility, Benefits, How to Apply
Benefits of Anandadhara Scheme
The scheme offers multiple benefits to women entrepreneurs –
- Access to organized markets through government-sponsored exhibitions
- Opportunities to showcase products at state and national level fairs
- Training and skill development programs
- Networking opportunities with other self-help groups
- Marketing support for products
Anandadhara Scheme 2025 FAQs
Who can join the Anandadhara Scheme?
Any woman in West Bengal can join by becoming a member of a self-help group.
What kind of products can be sold through this scheme?
Members can sell homemade food items, handicrafts, garments, and various other locally produced goods.
Can products be sold outside West Bengal?
Yes, members can participate in fairs and exhibitions outside the state as well.